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Case Studies
FINANCIAL SERVICES – MORTGAGE LENDING
Increasing Customer Retention in Mortgage Payoffs
A mortgage lender wanted to increase the rate at which it retained its mortgage borrowers who wanted to refinance those mortgages. Using Six Sigma analytical techniques, the company determined that it needed to improve lead generation processes, loan officer training, and application processes in order to increase the retention rate.
Full Case Study>> (PDF:756K)
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